Rock Dust Light Star promo update including TV documentary and album box set!
Added on Monday 06 September 2010, 22:57 (UTC)
UK music industry magazine/paper Music Week recently published a news story about Jamiroquai's move to Universal Music and some of the plans for the current album promotion. Here are a few highlights...The band discussed creating their own label with several possible investors but ultimately decided the timing was not right to go down this route."We felt we needed infrastructure and particularly international infrastructure which was offered by Universal," she [Jamiroquai's Manager] explains. "Conversations were had with other majors but Jay clearly wanted a change. Universal has the muscle and Mercury chimed the biggest chord with us. People might say it wasn't the most obvious choice, if there is such a thing, but that's what we liked."Regarding the new album, Mercury Music president Jason Iley has said that the company has worked hard on the right campaign and strategy for the release, which will include a television documentary tracing the history of the band.Other plans include "an exclusive live show for fanclub members and competition winners" and in addition to the jamiroquai.com website being the "centre of the promotional drive" there are "discussions under way for moves such as crop circles of Jamiroquai's Buffalo Man as well as a national and regional press campaign." Fans can also expect to see video clips of Jay and band doing various things such as flying helicopters and in-studio footage.Finally it was announced that he album will be available as a CD, LP and a deluxe boxed set, which will include a lyric sheet, numbered print and exclusive pictures of the band.The full article is available in the 23 August issue of Music Week (UK).
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