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Rock Dust Light Star promo update including TV documentary and album box set!

Added on Monday 06 September 2010, 22:57 (BST)
UK music industry magazine/paper Music Week recently published a news story about Jamiroquai's move to Universal Music and some of the plans for the current album promotion.  Here are a few highlights...The band discussed creating their own label with several possible investors but ultimately decided the timing was not right to go down this route."We felt we needed infrastructure and particularly international infrastructure which was offered by Universal," she [Jamiroquai's Manager] explains.  "Conversations were had with other majors but Jay clearly wanted a change. Universal has the muscle and Mercury chimed the biggest chord with us. People might say it wasn't the most obvious choice, if there is such a thing, but that's what we liked."Regarding the new album, Mercury Music president Jason Iley has said that the company has worked hard on the right campaign and strategy for the release, which will include a television documentary tracing the history of the band.Other plans include "an exclusive live show for fanclub members and competition winners" and in addition to the jamiroquai.com website being the "centre of the promotional drive" there are "discussions under way for moves such as crop circles of Jamiroquai's Buffalo Man as well as a national and regional press campaign."  Fans can also expect to see video clips of Jay and band doing various things such as flying helicopters and in-studio footage.Finally it was announced that he album will be available as a CD, LP and a deluxe boxed set, which will include a lyric sheet, numbered print and exclusive pictures of the band.The full article is available in the 23 August issue of Music Week (UK).

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Here are the comments that have been left in relation to this news item. The most recent comment is at the end.

* "The band discussed creating their own label"

they should really consider doing that sometime in the future

* "television documentary tracing the history of the band"

cool!

* "an exclusive live show for fanclub members and competition winners"

i really hope they can make this happen...if so when, where and how???

* "crop circles of Jamiroquai's Buffalo Man "
lol

* "Fans can also expect to see video clips of Jay and band doing various things such as flying helicopters and in-studio footage"

i'm guessing thats the montage video they're talking about

* "album will be available as a CD, LP and a deluxe boxed set, which will include a lyric sheet, numbered print and exclusive pictures of the band"

if this really true, that would be a awesome x-mas gift to the fans

@spacegrl: Don't mind if I piggyback on this one? Thanks, love!

* "The band discussed creating their own label"

Uh, yeah! That needs to happen ASAP! That way they can control EVERYTHING they do.

* "television documentary tracing the history of the band"

EPIC-LY COOL.

* "an exclusive live show for fan club members and competition winners"

Unfortunately it will NOT be in the US...bummer.

* "crop circles of Jamiroquai's Buffalo Man "

I WANT HD PICS!!! EPIC-LY AWESOME!

* "Fans can also expect to see video clips of Jay and band doing various things such as flying helicopters and in-studio footage"

Sounds like the YouTube Promos to me!

* "album will be available as a CD, LP and a deluxe boxed set, which will include a lyric sheet, numbered print and exclusive pictures of the band"

I'll take two of each! Be nice AMAZON!

Anyone know if that edition of Music Week is still in the shops? Or know where to order it online if not?? Cheers, R

Am I the only one not impressed / disappointed ?

hey Ricardo,

It's a free app on itunes ;-)

Cheers Russ - I'll get on it now! ;)

R

Fantastic News! Keep it coming!

Does anyone have access to the FULL story. The app and site only give limited access

The box should have some of the trax which didn't make the album...

Mike - I've had the same problem... anyone out there got the full story pleeease??

..."crop circles of Jamiroquai's Buffalo Man" - LOL, now that I'd like to see, though can we use the helicopter for a better view?

Goes to show even with a band as big as Jamiroquai it's all about the promotion and marketing. Of course die hard fans will buy but that probably only accounts for about 50% or so of sales--maybe even less 30%??. The rest come from buyers who were swayed by the marketing and promotion.

Nail on the head there Marley! And that's the sad thing I guess :/ All these X-Factor type artists get mass promotion and exposure and are always selling millions no matter what they put out!

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