Electronic Arts have launched a website about the Need For Speed Most Wanted game that Jay helped promote.  In an email sent from Sony BMG, they write the following:

Jay Kay, the front man of Jamiroquai, was the star of three events in Berlin, Paris and London organised by EA for their new game: Need for Speed Most Wanted. JK performed amazing drifts with the Nissan 350Z and exclusively for the UK event JK drove the Need for Speed BMW M3 on a high speed track followed by US police cops – and later got arrested by the EA cops – for speeding!

The site, which contains some great video clips and photos can be found at http://nfsmw.eaviral.com/en/