Recently, a Spanish (and possibly elsewhere) advertising campaign for Johnnie Walker Scotch Whiskie included a reference to Jamiroquai. The advert, which was seen in a Sunday magazine roughly translates to "1989. The first design of Jamiroquai. Whatever your dreams are.
Around this time in May 2000, bidding on the Mini website for a Jamiroquai customised Mini car finished with the winner driving away in a bit of mini-jamiro-history for just over 14,000 pounds (UK).