Jamiroquai and Clarion join for 2007 promotion campaign

Added on Wednesday 20 December 2006, 22:56 (UTC)
Jay promoting Clarion

From January 2007 Jamiroquai will be the face of Japanese car navigation and audio manufacturer Clarion.  In a new brand image video Jay will be featured driving the new Clarion H.M.I. "Moray" concept car, designed by Italian company Italdesign - Giugiaro.

According to the Clarion (Japan) website, "news of the event will be posted in Japan on the Clarion web site in January 2007, followed by TV commercials, product catalogues, music posters and more in the stores later."

The video will premiere in January at the CES Consumer Electronics Show in Las Vegas between 8 and 11 January and will also be available to watch at the Clarion website.

According to the Clarion website, Jamiroquai was chosent as they are "International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility, Clarion embodied in the "Clarion H.M.I. (Human Mobile Music Media Interface)" brand slogan."

Credit: Yukito Inoue

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