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JK for HUGO collection photos

Added on Tuesday 29 August 2006, 21:43 (UTC)
JK for HUGO

Jamiroquai.com has posted a number of photos of Jay showing off a number of items that make up the soon to be released "JK for HUGO" range.  The collection will be available in selected Hugo Boss stores from November.

For information, the complete text of the press release that announced the collection in July 2006 is as follows...

Jamiroquai front man Jay Kay and HUGO launch exclusive "JK for HUGO" collection - Metzingen, July 2006. Jay Kay, the front man of the British band Jamiroquai – whose numerous hits including "Return of the Space Cowboy" and "Cosmic Girl" have written musical history worldwide – has designed the 15-piece limited edition "JK for HUGO" in conjunction with HUGO Creative Director Volker Kachele.Having already garnered several awards for style, Jay Kay has long dreamed of launching his own fashion collection. He has now found the ideal partner in HUGO, a brand with a unique fashion statement that stands for a progressive lifestyle – and a brand Kay himself prefers both on- and offstage.The collection adapts the singer's favorite pieces. The biker-style leather jackets, racing gloves, slimline shirts, boot-cut pants like those he wears when performing, laid-back jersey and knit models, and a functional weekender bag all reflect his own personal life and style."My life revolves around music, travel and fast cars. The outfits I've now designed together with HUGO are ideal for this. I like clothes made of great materials that are simple but still super-stylish," Jay Kay says of his first fashion collection.The color spectrum mixes and matches a range of purples, apple and grass green with stone gray, black and white. Particular importance was attached to exclusive materials like perforated leather and suede, and to details like piping and color-contrast stitching. The "JK for HUGO" symbol features in the form of zippers, embroidery, appliques or buttons on each piece.Starting in November 2006, the collection will be available in limited quantities at select HUGO and HUGO BOSS stores worldwide, including the venues in Berlin, Stockholm, London, Paris, Tokyo, Shanghai, Los Angeles, New York and Moscow.The next installment of the exclusive "JK for HUGO" collaboration is already planned for summer of 2007.

Don't forget to visit Jamiroquai.com for the exclusive photos of the collection. 

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