On Saturday 15 October the final "JK Most Wanted" event, in order to promote the Electronic Arts game Need For Speed Most Wanted, took place at the Millford Proving Ground private race track in England.
Eurogamer.net has a short article about the event, together with a number of photos. Some additional promotional photos for the game are also available at the Isifa.com website.
More information about the Need For Speed promotion can be read in this press release and news item from a few weeks ago.