A press release dated Wednesday 17 August announced that "Sony Ericsson is working with Sony BMG, the record label, to provide Orange with exclusive multimedia content from Sony artist Jamiroquai on its K600i 3G handset. The agreement follows last week's launch of the W800i 'Walkman' phone, when Jamiroquai front man JK was enlisted to sell the first few handsets at a London store and later gave a private concert for Sony Ericsson guests."
The press release added:
Sony Ericsson's agreement with Orange will provide exclusive video and audio downloads over the Orange 3G network, specifically tailored for the K600i handset. Jamiroquai will also perform at a private concert for Orange's customers and partners. Commenting on his recently discovered enthusiasm for the mobile industry and its marketing dollars, JK said: "I'm learning more and more about these innovative new mobile formats every day and I definitely see them as an important way of getting Jamiroquai's music and visuals out there. 3G is a whole new dimension and I'm delighted to have hooked up with Orange and Sony Ericsson - two leaders in their field."
The full text of this press release is available at www.pnm.co.uk.