Music Week (08/Sep/97) - Jamiroquai's popularity in the US looks certain to skyrocket following their four-award haul for the Virtual Insanity video - including the prestigious best video of the year - at the MTV Video Music Awards in New York on Thursday (4 Sept), writes David Knight. Jamiroquai, who also picked up three other awards, were the main winners on the night with Beck. The US act picked up five awards in a rare example of an act with a relatively low profile in the States taking the honours over better known American bands at MTV's most important awards show. Jon Fowler, director of UK international marketing for S2, says Jamiroquai's success - they also won the best special effects, best cinematography and best breakthrough video awards - will translate into massive sales. The Travelling Without Moving LP, released a year ago this Tuesday (9), has already sold about 750,000 copies in the US and 5.2m worldwide. But Fowler says the MTV effect could double US sales and have a knock-on effect worldwide. "This alerts a much broader audience to what is going on. I can't underestimate the power of it," he says. As part of the marketing onslaught, Fowler reveals the band will later this month embark on five weeks of touring in the US, including a concert at Madison Square Garden. At the show, Jay Kay praised the video's director Jonathan Glazer calling Virtual Insanity a brilliantly innovative clip. "I'm glad people are coming around to seeing it our way rather than us ramming it down people's throats from the start," he says.