A article today (Sunday) in the Sun-Herald newspaper (Australia) talks about how celebrities and fashion go hand-in-hand. "...British fashion label Dunhill has employed a taskforce of 'ambassadors' in a bid to sex up the company's image. Jude Law and Jamiroquai front man Jay Kay are under contract to wear the clothes, be photographed out and about in them and to talk positively about the label. It is, said Dunhill chief executive officer Simon Critchell, 'a friendly association rather than sponsorship'. It's just that Law and Kay get paid for their friendship."