The music of Jamiroquai (one of Sony's current global priority artists) is going to feature heavily in a new reality TV show starting on UK television at the end of September. The show, called Bar Wars, will feature two teams of six contestants in a bid to run the most successful bar in a Spanish resort. Coinciding with the show will be a double CD which is certain to contain some Jamiroquai funk.
Around this time in May 2000, bidding on the Mini website for a Jamiroquai customised Mini car finished with the winner driving away in a bit of mini-jamiro-history for just over 14,000 pounds (UK).